Helping food and sustainability brands tell stories people actually feel—so they connect more deeply, grow more naturally, and stand for something real.
Food & Agriculture
For brands rooted in food, farming, and local systems.
I help businesses tell stories that reconnect people to what they eat—and why it matters.
Sustainability & Purpose
For brands built around better ways of living.
I help you move beyond surface-level messaging into something people actually believe in.
Home & Local Services
For companies serving real people in real communities.
I help local businesses build trust and communicate their value— especially as homeowners look for smarter, more efficient ways to live.
In Green Blog
In Green Press & Partnerships
In Green is a marketing and narrative strategy studio focused on food, sustainability, and place.
I work with businesses that are part of a broader shift—toward better food systems, more thoughtful products, and a more connected way of living.
My approach is simple: help you tell your story clearly, so the right people find you, trust you, and choose you.
This isn’t about trends or surface-level messaging. It’s about building something real—grounded in what you do and why it matters.
Latest From In Green Blog
Why Specialty Grocery Stores Make Food More Interesting
There’s something different about walking into a smaller, specialty grocery store. It might be an international market, a neighborhood grocer, [...]
What People Really Mean When They Say They Want “Better Food”
There’s a phrase you hear more and more often: people want “better food.” It shows up in conversations at farmers markets, in restaurants, and even [...]
2023 Trends in Plant-Based Food
The trend toward a more plant-based lifestyle will accelerate in 2023, as more and more people opt to add more plant-based choices to their diets. Some people [...]